This is a subject we have covered before in this column, but with the Rio Olympics under 500 days away it seems like a good time to revisit this type of event as part of an export strategy.
The first thing I would like to emphasis is that events such as the Olympics, World Cup and Commonwealth Games are not just aimed at multi-national brands. The level of infrastructure development required to stage these key events is such that there are a myriad of opportunities for companies in all sectors, whether it is involvement in construction (for example manufacturers of ‘street furniture’, as well as the more typical building and architectural services), to the provision of services (for example data handling, telecommunications, creative services for advertising or hospitality and event management).
Whatever reports you hear about these events, the one certainty is that they will go ahead, and there are significant budgets in place to safeguard the reputational legacy of the host nation. Rio gets the ball rolling in 2016 with the Olympics, but there is also the World Cup in Qatar, and the Commonwealth Games in Queensland that all offer some great opportunities for companies of all sizes, but specifically provide the kind of kudos that can catapult a small company into a significant specialist with worldwide recognition.
It gives a broad overview of the extent of their abilities, and the kinds of sectors they excel in. Please have a look and sign up if you think this type of opportunity could benefit your business. I have first hand experience of the power of such events in boosting your business – in a past life I was a supplier to the Manchester Commonwealth Games in 2002, and the mass of work this involved was repaid with a significant reputational boost that opened more doors with retailers in the UK and overseas.
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